We give girls the wisdom to rise n’ conquer.

Through adventure-based learning, honest, straight up conversation, and some seriously hip beats we help every girl uncover her own wild and set herself free—from expectation, from self-doubt, from other people’s judgment, from self-harm.

Our retreats are free.

Our adventure apparel is not.

Revenue from our gear enables us to offer a life-changing experience in the wild to every girl—for free. Like it should be.

Our founder, Kim, wasn’t always wild.

Practically the opposite really. She spent the first 23 years of her life feeling pretty shitty about herself. So she hid. Under baggy clothes and an extra 20 pounds, behind books and closed doors.

She was 23 when she decided to be brave. She walked tall out of a severely toxic relationship and straight into the mountains—the Tombstone Mountains in the Yukon, as a matter of fact. She did it because she wanted to. Because it felt right. Because it was the only thing that made sense.

A strong adventurer was born that day. Or maybe she was just set free.

Follow Kim on Instagram @kimberleymcmullen

I decided to stop longing for the wild and just be wild.